CBS RADIO’s digital assets have provided Clients with a wide range of creative advertising strategies. By utilizing our “core inventory,” clients have targeted:
Online station listeners with compelling audio spots and pre-roll videos
Station website visitors with impressive graphic banners that link to official sites
Campaigns that employ a combination of our primary digital assets have drastically increased online advertising metrics of success when compared with industry standards. Demonstrating the relationship between an advertiser and a station is an excellent way of leveraging a listener’s loyalty to the CBS RADIO brand to drive traffic and business to the client.
“Beyond the Inventory”, however, are scores of other exciting content plays and sponsorship opportunities. CBS RADIO websites feature traffic reports, fun games, sports applications, business listings, and other innovative material that sponsors want to be associated with. To find out more about specific Client Successes, check out the Digital Media Kits of CBS RADIO’s individual affiliates.
